credentials
ThermoFLUX Germany GmbH
About the customer
| Industry: | Building services | Crafts |
| Target group: | B2B & B2C |
| Project goal: | High-price lead generation |
| Website: | www.thermoflux.info |
ThermoFLUX Deutschland GmbH is an innovative craft company in the field of building services engineering.
The company offers various services related to renewable energies, heating technology, air conditioning, smart home and electrical systems.
Project scope
about the project
The aim of this project was to generate inquiries from interested parties for the purchase and installation of high-priced products such as photovoltaic systems, heat pumps, air conditioning systems and bathroom renovations.
The targeting area was relatively limited due to the company's operating radius of around 100 km.
We develop the marketing strategy and offers, design advertising content and texts for four campaigns - each divided into four offers and four variants.
We also develop and implement a prequalification funnel to optimize data quality.
Within 2 months we reached over 91,000 people with an average CPM of €15.00 and an average CPC of €1.00. In total we generated 392,200 impressions and 220 inquiries worth €3,432,600.00.
The advertising content is optimized to perfectly address the target group and convey values. Combined with the offers, they generate immediate interest and encourage action.
This generated 140 inquiries from PV customers, 22 heat pump prospects, 31 air conditioning projects and 27 bathroom renovations.
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